Siddarth Menon is the Chief Marketing Officer of Drums Food International, a new-age FMCG company known for bringing innovative products and brands to the Indian market.
His proficiency in crafting powerful marketing strategies and effective distribution channels has been instrumental to the success of the company’s best-selling yogurt brand, Epigamia.
Known for his edge in the digital marketing space, he plays a leading role in Epigamia’s shift to digital avenues and e-commerce channels.
Siddarth’s career spanning marketing, strategy and sales began with the multinational consumer products company, Colgate-Palmolive. Starting as a business development manager, Siddarth went on to spearhead marketing strategies for the company’s most prominent brands. He has helmed the North business for Colgate-Palmolive, where he led a cross-functional team of over 90 people to drive top-line growth exceeding $120 million. He also conceptualized and implemented a strategy to drive distribution and consumption of oral care products in rural India.
Over the years, SiddSiddharth Menon is the Chief Marketing Officer of Drums Food International, a new-age FMCG company known for bringing innovative products and brands to the Indian market.arth has developed an expertise in understanding the constantly evolving needs and behaviors of consumers across regions and segments. He is incredibly agile in keeping up with fast-changing trends in the market and responding to them skillfully. Siddharth now employs these insights to create innovative and result-driven marketing strategies that strike a chord with the consumer.
- MMS Marketing, Jamnalal Bajaj Institute of Management
Founder, nearbuy.com; Start-up Founder & Serial Entrepreneur
Founder & Director, Co-create Change (COCH) & Relationship Consultant
CEO, India & South Asia, OYO; ex-Max Healthcare, McKinsey & Company
CEO, Southeast Asia and Middle East, OYO Rooms; ex-McKinsey & Company
Coach & Faculty; ex-McKinsey & Company
Director, Centre for Social and Behaviour Change, Ashoka University; ex-IIT Bangalore, MIT (Sloan), University of Michigan Law School
Founder & Story Coach, Story Rules; ex-CaptivaTour Mobile Audio Guides, B-ABLE, Feedback Infra
Broadcast Journalist, BBC; ex-Business in the Community, Hatch Enterprise, Free The Children
Coach & Consultant; ex-The World Bank, India Today Group, The Times Group