What Is Concentrated Marketing
Divya Mathur
Concentrated marketing is a strategy where a business focuses its marketing effort on a narrowly defined target audience. This is…
Target Market: Meaning, Importance And Examples
Divya Mathur
Entrepreneurs and sales teams should be aware of their customers. That includes knowing their priorities and interests to analyze who’s…
What Is Bootstrapping?
Divya Mathur
Getting funds is the biggest barrier for a small business, especially if there is low business transparency. There are many…
What Is Seed Funding
Divya Mathur
Startups can run their operations using money from friends and families but that’s neither a sustainable option nor an ambitious…
How To Become A Freelance Writer
Divya Mathur
People are increasingly becoming interested in remote working and seeking freelance jobs to make the change. Quite naturally, they look…
What Are Angel Investors
Himali Singh
Arijit and Shoma are the founders of a biotech and genomics startup where Indians can avail of molecular diagnostics and…
How To Ask For Salary Increment
Divya Mathur
Naina has been working as a junior officer in charge of cybersecurity at an information technology (IT) organization for the…
How To Write A Cover Letter?
Divya Mathur
You open your inbox first thing in the morning and see a notification: there’s an opening for the job you’ve…
Secondary Data Collection Methods
Divya Mathur
Data is physical or digital information; information is knowledge and knowledge is power! But to leverage that powerful data and…
Primary Data Collection Methods
Divya Mathur
Analysis and decision-making in business rely on available data. This data is collected to analyze the performance of a business…
Transactional Marketing
Divya Mathur
The definition and importance of marketing strategy are essentially tied to generating sales. It’s quite common for businesses to focus…
Project Scope: Meaning And Examples
Divya Mathur
Rajesh is the project manager of a team that’s building a web-based application for an IT firm. The app’s goal…