A brand strategy consultant, Lubna Khan has a knack for building and sustaining a brand identity. As a clinical therapist, she went on to become a research manager at the Indian Council of Medical Research (ICMR). Her strategic planning skills took root at the BBC World Service Trust. She has created integrated development marketing and communication programs across India as a communications advisor for the Bill and Melinda Gates Foundation and the National AIDS Control Organisation (NACO), Government of India. Lubna has worked with Wunderman International, Cheil Worldwide, JWT, Grey Group, Leo Burnett Orchard and Wieden + Kennedy. She now works with start-ups as well as established brands and uses creative methodologies to support sustainable growth.

Lubna holds a double master’s in psychology, from Delhi University and the University of Leeds. She has won a number of awards in the world of advertising and marketing, including an EFFIE Gold and WPP’s Atticus Award. She has been published in various journals, such as Campaign Asia-Pacific and Atticus Journal. Lubna has also co-authored a book on strategic communications for HIV/AIDS that still serves as the Government of India’s core reference, several years after publication.