Siddarth Menon is the Chief Marketing Officer of Drums Food International, a new-age FMCG company known for bringing innovative products and brands to the Indian market.
His proficiency in crafting powerful marketing strategies and effective distribution channels has been instrumental to the success of the company’s best-selling yogurt brand, Epigamia.
Known for his edge in the digital marketing space, he plays a leading role in Epigamia’s shift to digital avenues and e-commerce channels.
Siddarth’s career spanning marketing, strategy and sales began with the multinational consumer products company, Colgate-Palmolive. Starting as a business development manager, Siddarth went on to spearhead marketing strategies for the company’s most prominent brands. He has helmed the North business for Colgate-Palmolive, where he led a cross-functional team of over 90 people to drive top-line growth exceeding $120 million. He also conceptualized and implemented a strategy to drive distribution and consumption of oral care products in rural India.
Over the years, SiddSiddharth Menon is the Chief Marketing Officer of Drums Food International, a new-age FMCG company known for bringing innovative products and brands to the Indian market.arth has developed an expertise in understanding the constantly evolving needs and behaviors of consumers across regions and segments. He is incredibly agile in keeping up with fast-changing trends in the market and responding to them skillfully. Siddharth now employs these insights to create innovative and result-driven marketing strategies that strike a chord with the consumer.
- MMS Marketing, Jamnalal Bajaj Institute of Management
Chief Marketing Officer, IBM India & South Asia; ex-IIFLW, Mahindra Holidays, L&T Insurance, HSBC Asset Management
Director, Centre for Social and Behaviour Change, Ashoka University; ex-IIT Bangalore, MIT (Sloan), University of Michigan Law School
Provost, Anant National University, Ahmedabad; ex-Ashoka University; Patna University; Rabindranath Tagore Institute (RTI), Mauritius
Behavior Scientist; ex-Ashoka University, PepsiCo, Accenture
HR Expert; Advisor, Fundamentum Partnership; HR Head, Bigbasket; ex-Tata Steel
Organizational Development Consultant & Founder, Infinity OD; ex-Deutsche Bank, Airtel
Director, Centre for Entrepreneurship, Ashoka University; ex-IBM India, PeopleDynamic
Assistant Professor, Ashoka University; ex-State University of New York, Accenture
Chairman, IIM Calcutta Innovation Park; Co-founder, Crayon Data; Chairman, I3G Advisory Network