A strong believer in constant experimentation and creativity to drive better business results, Yashodhara Lal is one of India’s leading marketing and business leaders. With experience of working across FMCG, dotcom and QSR (quick service restaurant) domains, Yashodhara advocates the use of consumer insight and data analysis for decision-making.
Before founding Allsomeness in 2020, a coaching and consulting organization, Yashodhara served as director of marketing at Pizza Hut, run by Yum! Brands. Here she curated a fresh approach to brand positioning and advertising. She has also headed marketing at household appliances manufacturer Dyson India, and served as vice-president, global CSR and diversity, at the multinational professional services firm, Genpact.
Currently engaged in the practice of psychotherapy in transactional analysis, Yashodhara is a certified coach in the Erickson Solution Focused model of coaching. Alongside her marketing and business expertise, Yashodhara is a successful fiction writer. Her titles include Those Days in Delhi (2019), How I Became a Farmer’s Wife (2018), When Love Finds You (2016), Peanut has a Plan (2016), There’s Something About You (2015), Sorting Out Sid (2014), and Just Married, Please Excuse (2014).
- PGDM, IIM Bangalore
- BCom (Hons), Shri Ram College of Commerce, University of Delhi
Co-founder & Partner, Studio CoDe; Architect, Designer & Education
Broadcast Journalist, BBC; ex-Business in the Community, Hatch Enterprise, Free The Children
Chief Marketing Officer, IBM India & South Asia; ex-IIFLW, Mahindra Holidays, L&T Insurance, HSBC Asset Management
Assistant Professor, Ashoka University; ex-State University of New York, Accenture
Founder & Story Coach, Story Rules; ex-CaptivaTour Mobile Audio Guides, B-ABLE, Feedback Infra
CEO & Editor-in-Chief, People Matters; ex-Tata Consultancy Services, Hewlett-Packard, Manpower
Director, Centre for Social and Behaviour Change, Ashoka University; ex-IIT Bangalore, MIT (Sloan), University of Michigan Law School
Strategy & Leadership Consultant; Angel Investor; ex-McKinsey & Company, Temasek
Independent Marketing Advisor; ex-HealthifyMe, Simplilearn, Stayzilla