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A business without marketing is like a body without blood. Amidst a lot of competition, the ways you market your business and create your brand position help you outshine your competitors. The audience needs to know about the value you are creating for them. Only then will they be able to relate themselves to the business and choose you over your competition.
In simple terms, brand positioning means how you set yourself apart from your competition and how customers recognize and engage with your organization. It’s made up of the core attributes and values that your organization is known for.
To create an impact on your business, you need to set the right brand positioning example. No activity is more important than designing a brand positioning plan when it comes to building a brand.
No customers will directly ask why they must choose your brand over your competitors. However, they give a lot of thought to it and then make a choice. It is, primarily, brand positioning that makes all the difference.
There are many organizations today that have created a space in the hearts of customers only through exceptional brand positioning. Some of the brand positioning examples we shall see below involve the finest brands in the world, which have emerged strong and created a space for themselves.
The following considerations have been made for all the brand positioning examples—tone and voice, visual design and how your organization displays itself in person and on social media.
Some of the organizations with great brand positioning examples include:
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Nike Brand Positioning
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Apple Brand Positioning
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Coca-Cola Brand Positioning
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Tesla Brand Positioning
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Brand Building – A Path for Business Success
Nike Brand Positioning
Nike brand positioning is one such great example of companies that have outshined because of their brand positioning strategies. Nike arose from a competitive track and field background in Portland, Oregon, and it was founded on the old-school invention with the waffle iron.
These competitive and innovative attributes have become ingrained in the brand’s DNA, allowing it to reach previously unfathomable heights.
Although the company started out selling running shoes, they have used their great reputation and affiliation with winning to grow into a broader range of athletic wear.
Since its 1987 “Just Do It” ad, Nike has grown into a brand that sells more than just running shoes, amassing a legion of devoted fans who share the same competitive “play to win” mentality.
Nike’s brand positioning became successful when the brand associated itself with the world’s most successful athletes in significant sports, including the NFL, NBA, tennis and soccer. This has identified the brand with the concept of winning. Nike is a winner’s brand and Nike brand positioning really made a difference.
Apple Brand Positioning
Apple comes the closest to a picture-perfect illustration of a strong brand.
Apple’s brand positioning lays down that they are more than just a corporation that sells computers that come with premium pricing, breakthrough technology and an end-to-end experience that their customers love.
Steve Jobs, the co-founder of Apple, had a great vision for the brand that could transform the world with cutting-edge technology.
Apple has associated itself with the idea that those who think differently change the world, thereby encouraging their customers to “Think Differently.”
Customers who buy Apple products associate themselves with the innovative, imaginative and creative qualities that Apple highly values.
Apple’s brand positioning has made it the king of technology. While its technology has aided in the transformation of the world, it is the strength of its brand position that has allowed the company to grow exponentially.
Coca-Cola Brand Positioning
In terms of brand positioning examples, Coca-Cola’s brand positioning has been a forerunner.
It’s no surprise that the company has existed for over 125 years now.
To position itself in the market, the Coca-Cola brand has always strived to emphasize the importance of happiness, friendship, joy and sharing.
Coca-Cola’s brand positioning has helped increase consumer interaction, which has in turn encouraged individuals to share joyful memories and experiences.
Tesla Brand Positioning
The strength of Tesla’s brand positioning is its future-forward outlook.
Elon Musk rebranded Tesla as “the revolutionary technology for renewable energy” when he took charge in 2008.
They developed demand and a subsequent market for a premium all-electric luxury car through captivating storytelling, a prestige price strategy and target market segmentation.
Tesla isn’t the only luxury automobile manufacturer. Neither is it the sole manufacturer of electric vehicles nor is it the only luxury electric vehicle manufacturer.
However, it is the only company that specializes in luxury electric vehicles. As a result of Tesla’s brand positioning, it is setting the standard in this emerging market.
Another distinguishing feature of its market position is the motivation behind it.
Tesla’s objective is to facilitate the world’s transition to sustainable energy. Its breakthrough technologies are propelling the industry forward, particularly in terms of the range of its vehicles.
They bring the esteem that comes with their relationship with high-end exclusivity and luxury with them when they go into the inexpensive automobile market.
Within the luxury electric car industry, Tesla’s brand positioning is the trendsetter and pacesetter, and its pioneering attitude imbues the brand with a sense of enchantment.
These were some of the famous brand positioning examples. These companies have impressed the audience with their strong brand positioning and have found a place in the hearts of customers.
Brand Building – A Path For Business Success
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