DEI&B: What Exactly Does The ‘B’ Stand For?
Aeliya Naqvi
DEI&B: Where Did The ‘B’ Come From And What Exactly Is It D&I. DE&I. DEI&B. While the acronym can keep…
Six Thinking Hats: Techniques and Examples
pooja.saroth
“Put on your thinking hat” is something we’ve heard quite a few times. Making a decision is a straightforward yet…
Business Networking: Meaning, Types and Examples
pooja.saroth
Business networking is a simple yet complex term that is essential for many and intimidates quite a few. But what…
5 Reasons Why Your Organization Needs A Learning Library
Aeliya Naqvi
What happens when your employees want to upskill, solve a workplace issue or contemplate a role change within the organization?…
Types Of Market Segmentation With Examples
Divya Mathur
Market segmentation is a very important part of a successful marketing strategy. It’s how you use the different types of…
How To Create A Brand Positioning Strategy
Divya Mathur
It was way back in 1969 when marketing virtuoso Jack Trout came up with the term ‘brand positioning’. A few…
Integration Strategy: Definition, Meaning And Examples
Divya Mathur
Businesses, being uncertain, need solutions that can help them navigate rough tides. This calls for answers that involve integration strategy…
Integrated Marketing Communications: Meaning, Importance, Benefits Examples
Divya Mathur
Do you like Pepsi better than Coke? It could be the sweet aftertaste of Pepsi that gets you every time,…
Market Penetration Strategy: Meaning, Examples And Importance
Divya Mathur
No matter what your business is, whether you are an owner of a large IT firm or a solopreneur just…
Product Positioning Strategy: Definition, Examples And Types
Divya Mathur
When marketing a product or service, it’s incredibly important for it to be positioned in a manner that’s strategically beneficial…
Product Positioning: Meaning, Examples, Importance And Steps
Divya Mathur
Making a product popular among the consumers of a market is necessary for a successful business. Businesses often struggle to…
What Is Customer Loyalty and How to Build It
Divya Mathur
Customer loyalty can be defined as the inclination of a past customer to continue to do business with an organization…