Guide to Customer Journey Mapping
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Rajiv is the operations manager at an organization that manufactures automobiles. He heads a team that decides on customizing vehicles…
Examples of Customer Acquisition Strategy
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Every marketing professional has heard about ‘user persona’. This is the quintessential building block of customer acquisition. Many of us…
How To Write An Effective Sales Letter
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Smita runs an online bespoke gifting solutions store. She builds her clientele through word-of-mouth and digital marketing. One of the…
Examples Of Customer Journey Mapping
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A customer journey map is a way to understand the process a customer goes through while interacting with an organization….