Types Of Market Segmentation With Examples
Types Of Market Segmentation With Examples

Divya Mathur

Market segmentation is a very important part of a successful marketing strategy. It’s how you use the different types of…

Primary data collection methods
Primary Data Collection Methods

Divya Mathur

Analysis and decision-making in business rely on available data. This data is collected to analyze the performance of a business…

Marketing Segmentation Meaning
Marketing Segmentation: Meaning, Importance And Benefits

Divya Mathur

Have you ever tried to reach out to your target audience with an ad campaign or marketing message only to…

Cause Marketing Meaning
Cause Marketing: Meaning, Examples, Benefits And Types

Divya Mathur

Growing social and environmental consciousness is driving more and more consumers to turn to brands that take a stand on…

VUCA Means
What Does VUCA Mean?

Khushbu Nair

Drawing on the leadership theories of scholars Warren Bennis and Burt Nanus, the concept of VUCA was used for the…

Business Analysis Process
What is the Business Analysis Process?

Divya Mathur

Business analysis has undergone a massive shift over the last few years. Gone are the days when business analysis was…

Digital Transformation Strategy
Digital Transformation Strategy

Divya Mathur

It’s no secret the way we live and work is changing. The pace of this transformation is also speeding up…

Agile And Scrum Difference
Agile Vs Scrum: What Is The Difference

Divya Mathur

Rohan and Rushi have known each other since their college days. They were in the same class before entering the…

Agile Scrum And Kanban
AGILE VS SCRUM VS KANBAN

Divya Mathur

The evolution of project management was accomplished by developing strong tools that could facilitate important and significant changes. People accustomed…

Digital Transformation
Digital Transformation: Definition, Examples And Types

Khushbu Nair

The term digital transformation is one we’ve all heard in recent years. But what does it really mean? When organizations…

Scrum Examples
Scrum Methodology: Principles, Values And Examples

Khushbu Nair

Amit and Anjali are both project managers with over a decade of experience in the industry. While both are highly…

Priori Probability Definition
Priori Probability: Definition And Example

Khushbu Nair

During a coin toss, the probability is 50%, as there are equal chances of it landing on either side. The…