Types Of Market Segmentation With Examples
Divya Mathur
Market segmentation is a very important part of a successful marketing strategy. It’s how you use the different types of…
Primary Data Collection Methods
Divya Mathur
Analysis and decision-making in business rely on available data. This data is collected to analyze the performance of a business…
Marketing Segmentation: Meaning, Importance And Benefits
Divya Mathur
Have you ever tried to reach out to your target audience with an ad campaign or marketing message only to…
Cause Marketing: Meaning, Examples, Benefits And Types
Divya Mathur
Growing social and environmental consciousness is driving more and more consumers to turn to brands that take a stand on…
What Does VUCA Mean?
prakash.srivastava
Drawing on the leadership theories of scholars Warren Bennis and Burt Nanus, the concept of VUCA was used for the…
What is the Business Analysis Process?
Divya Mathur
Business analysis has undergone a massive shift over the last few years. Gone are the days when business analysis was…
Digital Transformation Strategy
Divya Mathur
It’s no secret the way we live and work is changing. The pace of this transformation is also speeding up…
Agile Vs Scrum: What Is The Difference
Divya Mathur
Rohan and Rushi have known each other since their college days. They were in the same class before entering the…
AGILE VS SCRUM VS KANBAN
Divya Mathur
The evolution of project management was accomplished by developing strong tools that could facilitate important and significant changes. People accustomed…
Digital Transformation: Definition, Examples And Types
prakash.srivastava
The term digital transformation is one we’ve all heard in recent years. But what does it really mean? When organizations…
Scrum Methodology: Principles, Values And Examples
prakash.srivastava
Amit and Anjali are both project managers with over a decade of experience in the industry. While both are highly…
Priori Probability: Definition And Example
prakash.srivastava
During a coin toss, the probability is 50%, as there are equal chances of it landing on either side. The…