Prema is a client relationship manager at a small PR firm. Regardless of the scale of operations, she gives her job her very best. Her clients are deeply impressed with how she communicates with them, her confidence and the way she carries herself in a room full of strangers. She’s the one her CEO trusts to convert big client accounts.
This is one of the examples of self-branding. Prema’s personal brand is what sets her apart. She has found her signature voice and that reflects in her business dealings.
Read on to discover the importance and examples of personal branding.
Why Is Personal Branding Important?
Your personal brand defines the way you’re perceived by others based on your profession, expertise, thoughts, opinions and actions. Today, your brand holds a lot of weight when it comes to exploring new career opportunities, building a professional network or even making it as an entrepreneur.
The importance of personal branding dictates why you should focus on trust-based relationships. For instance, if you have a good rapport with your manager because you’re genuine, trustworthy and efficient, you’ll likely get better opportunities at work. Focusing on building your brand means having the spotlight on you among a pool of people. This is most apparent when you’re applying for a job—there are probably hundreds of other candidates with similar profiles. So, how are you different? Your brand is the answer. This can constitute the following:
social media presence
ability to weave compelling stories around your experiences
engaging with an audience
The TEA or Trust-Emotional Intelligence-Authenticity skills will help you build a presence in the workplace. Building presence is about focusing on self and others. We want to present our best, genuine selves in any situation and building your brand will help you do just that.
Examples Of Personal Branding
Social media influencers, public personalities, thought leaders, experts and successful business owners are some examples of personal branding done right. For instance, most of us recognize Steve Jobs wearing a black turtleneck during Apple launches. Beauty guru Michelle Phan remains one of the most influential YouTubers, recognized for her iconic brand EM Cosmetics and thriving YouTube channel.
Superwoman aka Lilly Singh started off her YouTube channel with slapstick comedy and today she has her very own celebrity talk show.
Examples of individual branding go beyond social media. Thought leaders and experts like Brian Dean are changing the way personal branding is done—he’s the go-to for SEO best practices. Building a personal brand is about representing what you believe in, what you’re skilled at and what you want to share with others.
Some of the most popular examples of individual branding are Oprah Winfrey, Indra Nooyi, Michelle Obama, Ratan Tata, Simon Sinek, Elon Musk and many others.
So, How Can You Create Your Personal Brand?
There are multiple ways to create a thriving personal brand. First and foremost, you have to understand why you want to take this step. Maybe you want to start your own business and you’re looking for contacts or you want to be an expert in your field. Some of the ways in which you can build your personal brand are:
Identifying a unique signature voice and communicating with others impactfully to make a lasting impression
Expanding your personal and professional network to build meaningful, trusted relationships with your peers, mentors and seniors
Building empathy when dealing with others—be it colleagues, juniors or seniors—to become a reliable team player
Focusing on your professional journey, learning from your mistakes and making an effort to become the best version of yourself
Developing storytelling as a skill and sharing your story to engage with others and interact with them
You don’t have to wait for the right time to start self-branding. You can invest in your career and focus on personal development with the right resources at any time. All you need is the motivation to realize your full potential. Once you do, you’ll be on your way to mastering the right skills to make sure people remember you.
Harappa’s Building Presence course will teach you how to build a personal brand that inspires, motivates and guides others. You’ll learn how to communicate your brand clearly and compellingly. Command attention and move people with your words and vision.
Explore topics such as What Is Mirroring, Importance of Personality Development, Most Important Personality Traits For Career Success and Benefits Of Personal Branding from Harappa Diaries to build a personal brand that inspires, motivates and guides others.
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