Zoom, the video conferencing software provider, became one of the most well-known names in 2020. As people moved to a remote work environment because of the COVID-19 pandemic, many organizations turned to Zoom for video meetings.

Zoom’s vision statement is “video communications empowering people to accomplish more”. They have certainly been able to achieve this in recent times.

An organization’s vision statement reflects its future aspirations. It gives them a direction to where they’re headed. Employees, clients and investors seek an organization’s vision statement to understand the relevance of their goals. It helps them make decisions, stay motivated and keep going even during a crisis situation.

Discover examples of a vision statement and how to write a vision statement to help your organization or initiative stand out.


  1. What Is A Vision Statement? 

  2. Examples Of A Vision Statement

  3. How To Write A Vision Statement

  4. Writing Your Way To Success

What Is A Vision Statement?

The best vision statement is one that enables an organization to realize its ambitions, dreams and goals. Your vision is what guides you to the future. Making things happen and achieving your goals is what it’s all about. Your vision statement appeals to the reader’s emotions. It’s more abstract and wide in scale, including aspirational statements that move people when they encounter them. Things that aren’t part of your vision statement are your goals, such as what product or service you offer and how you plan to offer them.

Examples Of A Vision Statement

Here are some examples of a vision statement that are powerful, inspiring and emotionally appealing:

  • LinkedIn: “To connect the world’s professionals to make them more productive and successful.”

  • PepsiCo: “Be the global leader in convenient foods and beverages by winning with purpose.”

  • Samsung: “To lead the digital convergence movement.”

  • Wikipedia: “A world in which every single person is given free access to the sum of all human knowledge.”

  • Twitter: “To give everyone the power to create and share ideas and information instantly, without barriers.”

These vision statements are clear and concise. They immediately strike a chord with the reader. Most of all, they’re honest and stand true. These examples of a vision statement can help you understand how to write your own.

How To Write A Vision Statement

Analyzing examples of a vision statement will show they have some things in common—from the crispness of their words to the brevity. Each statement is short, easy to understand and looks at the big picture.

Here’s how you can write the best vision statement:

  1. Define Your Values And Goals

Your vision statement can be realized only when you define your goals and values for yourself. Make a list and think about where you want to go with them. For instance, if your values are empathy, community-building and compassion, you can think about helping people and creating a more inclusive world as part of your vision.

  1. Write Clearly, Concisely And Compellingly

The statement has to be clear and concise; the intent should be compelling enough to attract attention. Write it in a few words to make sure the reader gets the idea without having to read long passages. A vision statement is effective when it’s short and sweet.

  1. Avoid Difficult Words And Phrases

Nobody likes complex words or sentences. Something that’s engaging and easy to read will win over a puzzling statement packed with incomprehensible vocabulary. Make sure you read and reread your statement so you can make it as clear as possible.

  1. Far Into The Future

A vision statement is all about the future and realizing your aspirations. Avoid making it relevant for the next few years only. Instead, think long-term. Think of it as your navigation tool. It’s meant to guide you on the right path when you waver.

  1. Be Passionate

Your statement should reflect your passion. This means you have to make it as unique and tailored as possible. If there’s something you strongly believe in, you’ll have no trouble expressing it. The only thing left to do is to proofread your work to avoid errors and mistakes.

Writing the best vision statement may not look easy, but it doesn’t have to be so difficult either. You have to start some time, so do it today. You can ace this aspect of your professional life with practice, dedication and goals.

Writing Your Way To Success

We know how relevant communication is in the workplace. Not only because you have to send several emails a day but also because you have to convey your meaning in just a few words. Harappa’s Writing Proficiently course will prepare you with business communication tools. Craft a compelling vision statement, write effective emails and communicate like an expert to make your mark!

Explore Harappa Diaries to learn more about topics such as Vision StatementMission And Vision Statement, the Difference Between Visions And Goals and Examples Of A Personal Vision Statement to deliver ideas with precision.

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