There are business founders who are constantly coming up with new ideas for startup or excellent ideas and business plans for new products. It seems that they can develop these terrific new concepts regularly. They’re continually watchful and inquiring, perceptively seeking the next big thing. They have scores of possibilities but the never-ending challenge lies in picking one winner and running with it. On the other hand, there are aspiring entrepreneurs who can’t concoct one viable idea. They’re dedicated and bright individuals but their imaginations fail to create a business idea. One can be considered the quintessential entrepreneur who develops businesses and may have even recently opened a new organization. The other lacks the entrepreneurial skills to envision a product that everyone would want. These individuals constantly look for different methods of generating ideas in entrepreneurship


We’re glad to discuss how to get startup ideas, generate business ideas and develop startup ideas for students.

  1. How To Get Startup Ideas?

  2. Methods Of Generating Business Ideas In Entrepreneurship

  3. Developing Innovative Startup Ideas

  4. Developing Startup Ideas For Students


How To Get Startup Ideas?

Innovative startup ideas are everywhere as there are countless concepts waiting to be launched, commercialized and marketed. They’re out in the open to be pursued by those seeking them. These ideas and concepts are available to everyone at any moment worldwide. An innovator in Israel can come up with new ideas for startup for a place like Sao Paolo.

An idea can be simple and small or complex and large but passion for the subject is often the genesis to create a business idea that’s compelling and has the potential to be successful. A tinkerer may create a product seeing an opportunity to transpose an existing concept or something entirely new may be created while brainstorming new startup ideas for students. Someone may even blend in two disparate disciplines into a new field of endeavor. 


Methods Of Generating Business Ideas In Entrepreneurship

Ideas aren’t generated from thin air but from known facts. Entrepreneurs who generate bold ideas quite often possess high-level knowledge acquired as a result of study, experience and instruction. Most high achievers have used past lessons from educational and career experiences to their benefit, which act as foundational underpinnings of understanding. 

Ideas are born from data gathered on manufactured and sold products, market research, pilot programs and established procedures. Above all, it’s born from listening to customer needs and understanding their perspective on a new concept. For instance, an employee can capitalize on the opportunity to create a business idea of automating a procedure that’s costly and labor-intensive. This creates the possibility of an entire industry purchasing the software in the future. Let’s look at some other methods of generating ideas in entrepreneurship:

  • Talk to friends and family for advice on ideas and experience. An elderly person may come up with viable solutions to problems as well as show decade-long voids in different markets. Friends can help fuel new ideas for startup when our creative juices start running dry—after all, they may be part of the target market 
  • We should look at things that bug or annoy us. What would we want to have in our daily lives? That’s how Gillette launched the disposable razor to get rid of the tedious process of sharpening the old ones
  • Thousands of successful businesses came out of people’s own interests. Whether it’s a restaurant guide, a music app or digital painting, they all spawned from the founder’s interest
  • Look out for old ideas that failed or aren’t doing well. See whether it’s a missed opportunity for someone else that you can capitalize on. It may be a software app or ice-cream flavors—if there’s room for improvement, there’s room for profit 


Entrepreneurs who find it difficult to generate business ideas on their own can look for universities with technology transfer offices. There’s a wealth of ideas in research universities waiting to be picked up by entrepreneurs who can take the products to markets. They can take new ideas for startup, validate them in the marketplace and license them from the universities. That’ll allow them to commercialize a product as if it were their own idea. That’s one way to CHAMPION CREATIVITY!

Developing Innovative Startup Ideas

To develop a business idea, we need to generate one. To generate business ideas, we must write them down, no matter how big they are. This may take weeks but it’s fundamental to the process. Once ideas are generated, work begins to take this raw idea and turn it into something marketable. Here are the steps to develop a business idea:

1. Select The Best Idea

Review and choose the best out of the lot. The ‘best’ is determined by several factors such as the industry, target customers, scalability, marketability and profitability.

2. Research

Research and find out everything about the idea. The latest version, current trend, gap between demand and supply, top competitors and customer demands. This allows drawing practical actions when developing an idea.


3. Refine The Idea

It’s absolutely non-negotiable that entrepreneurs need to be flexible. They must be prompt to modify the ideas and strategies to fit the market while retaining its ultimate selling point.


4. Testing

It’s crucial that businesses launch prototypes or beta versions to test the product and the market. They need to conduct surveys and test an idea if it’s a service and not a physical product.

5. Identify The Market

The ultimate point is to sell the product by convincing the customer that they need it and so they must buy it. Identifying the market lets businesses determine if and how much people are willing to pay for the product.

Innovative startup ideas don’t have names written on them, so anybody can identify one. Looking out for opportunities and obstacles that exist within an environment is part of the development process. Entrepreneurs need to be passionate and zealous about their ideas and gather knowledge to come up with solutions during difficult periods to keep the idea alive. 

Developing Startup Ideas For Students


Coming up with new ideas for startup doesn’t necessarily mean developing products and services that meet customer needs today. Concepts may not be valued and sought after for years before they take over an entire industry. Xerox developed the laser printer way before we thought about buying it for our homes. All things necessary for day-to-day lives like Ethernet, workstations, graphical user interface and fiber optics were all developed by Xerox as a part of building an “office for the future”, long before anybody else envisioned it. Most famous products and services we use today were imagined decades ago. Students have to be smart and far-sighted when imagining a future as an entrepreneur running a successful organization. Here’s how to develop startup ideas for students:

1. Consider Relevant Markets And Analyze Them

Look at market niches to identify which industry the startup is best suited for. Consider customer needs, industry metrics, any unresolved problem or unmet demand. Referring to specific websites related to an industry can help in such analyses.

2. Expand The Ideas

Identify the needs of the market and expand on ideas to address key areas of improvement.

3. Competitive Analysis

Competition is constant and organizations have to analyze their position in competing with industry rivals and predicting changes early. Competitive analysis reveals the weaknesses and strengths of organizations that help in the strategic decision-making process.

4. Model The Business

Try to create a business model that offers a clear overview of customer segments, client channels, customer relationships, value propositions, key resources, revenue streams, value-adding activities, cost structure and key partners.

5. Test A Prototype

Use prototypes and beta versions of physical products to test their functions. Design mockups and share with teammates to get feedback.


6. Market Survey

Online questionnaires are a great way to conduct market surveys as it transcends geographical boundaries and allows us to reach the target group. Additionally, conducting focus group sessions is a great way of surveying a market.

7. Feedback On The Final Product

Once everything is in order, the final product can be launched but the work isn’t over. Startups have to constantly gather customer feedback to see how well or poorly a product is doing to see where they can work to debug or upgrade it.

We must remember that an idea has no worth if it can’t be commercialized and if people aren’t willing to pay for it. Some ideas return wild profits whereas others fail miserably. Entrepreneurs mustn’t be sentimental with failed ideas or waste money and time to revive them. They must learn to eliminate the failed ones quickly and develop or work on concepts with high potential. Only remarkable ideas can result in compelling products that attract a vast market of enthusiastic buyers. The goal is to determine which idea will turn a dream into reality.

Individuals have to form fresh perspectives and develop newer ideas to realize their dreams. By signing up for Harappa’s Championing Innovation pathway, they can tap into the power of groups to catalyze diverse thinking. Sense, react and adapt to disruption and savvily fuel innovation pipelines. Learn to create something novel and appropriate to solve problems or adapt to changing environments. Accelerate performance by facilitating different kinds of groups to work in sync. Convince stakeholders to bet on an idea and make room for personal growth.