Branding, marketing and social media campaigns are spaces where businesses unleash their creativity.

Think of brands like Adidas or Nike. They have endorsements from celebrities with fan followings. Say they set up a photo studio pop-up where you get to take a picture with your favorites. It’s a creative, exciting and profitable idea. Not only are they promoting their brand but also building customer loyalty in the process.

Creativity in business is just as important as effective communication, corporate social responsibility or employee engagement. Businesses make a point to invest in employees who can bring innovative ideas to the table.

Learn more about creativity and innovation in business and why they’re important in helping brands stand out.

  1. What Is Creativity In Business?

  2. Why Is Creativity Important In Business?

What Is Creativity In Business?

The role of creativity in business is similar to meeting deadlines or responding to emails. It may not be something that translates into your everyday life, but it definitely reflects in the final offerings of a business. A product or service reflects just how much creativity and innovation has gone into it.

One of the reasons why Apple has exceptional customer loyalty is that they’re creative with branding. It’s simple and streamlined but does the work. Loyal customers know what they’ll get every time they make a purchase.

Discounts, seasonal offers and personalized emails are all examples of creativity in business. You can transform something routine into something unique with creativity and innovation. Another area in which the role of creativity in business can be seen is in entrepreneurial ideas that aim to change the way we do things. From home-delivered groceries and car charging stations to app-controlled smart light bulbs, there’s no shortage of examples of creativity in business.

Why Is Creativity Important In Business?

The importance of creativity in business is problem-solving, effective decision making and creating better opportunities for growth. For any business to thrive, you must first understand how you can solve everyday problems in creative and innovative ways. If you want to stand out or distinguish yourself, incorporating creativity and innovation in business is the way to go.

Here are key points highlighting the importance of creativity and innovation in business:

  1. Ideas To Solve Real-World Problems

Real-world problems can be environmental issues, waste management or serving local communities. Creativity in business allows room to develop ideas that can create solutions for real-world problems. Whether it’s setting up a community waste management unit, launching a website to spread awareness about climate change or connecting local communities to the right people in the right context.

  1. Drive Innovation of Different Business Offerings

You may be in the business of making lamps or you may be a publisher. Even if you’ve been doing the same thing for 30 years, there’s always something new on the horizon. Just as print has transformed into digital media, you can keep an eye out for other forms of creativity in business. Creative ideas come from a host of things—a walk in the park, a movie or a book. Take inspiration from your surroundings and drive innovation in your work. Do things in a new way, shake up your routine!

  1. Understand Different Perspectives

Creativity and innovation may also come from brainstorming ideas with internal stakeholders such as employees and teams. The more ideas you get, the better your chances to find one that works. It’s a great team-building activity as well. Brainstorming helps you bounce ideas off others in your team. In turn, they’ll feel involved and acknowledged.

  1. Build Something Unique

You have the golden chance to build something that no one’s ever built before. There may be imitations and iterations of things done in the past. But if you can bring your own twist and novelty to it, it can be as unique as you want it to be. There’s always room for more innovation as long as you’re helping solve a problem.

  1. Establish Brand Loyalty

Creativity sets you apart and enables customers to recognize your brand. If you want to establish brand loyalty, you need creativity in business. Your product doesn’t have to be the same as five other businesses. Instead, you can aspire to build something that can benefit customers. This is an extension of building something unique. Your unique offering will lead to greater brand loyalty.

The importance of creativity in business is its ability to turn something simple into something out-of-the-box. For instance, you can find any number of ways to write an email marketing campaign. Tapping into your creative side and unleashing it for the world to see will give you the tools to advance as a professional.

Harappa’s Unleashing Creativity course will teach just what you need to become an innovative, agile and creative professional. With features of Design Thinking and types of thinking, you’ll learn how to generate multiple ideas and select the ones that work. Champion new and innovative ideas for yourself and others to stand out.


Explore topics such as Detailed Guide To Business Communication, Business Planning Process, Business Etiquette and Business Agility to upgrade your knowledge and skills.

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