Asian Paints is one of the leading multinational paint enterprises. Gattu, the mascot is quite popular among customers. Founded in 1942, Asian Paints has been dominating Indian markets for the longest time. Its excellent marketing strategies are instrumental in its success.

Effective business strategies are the cornerstones of successful businesses. Devising a strategy is only one part of the process. If you want to drive your business strategy to fruition, there are several dos and don’ts you need to follow. Let’s see what an ideal strategy implementation process entails and the common mistakes to avoid. 

  1. What Is Strategy Implementation?

  2. Process Of Strategy Implementation: Steps Involved

  3. Issues Of Strategy Implementation

What Is Strategy Implementation?

Developing an organizational strategy isn’t easy. It’s a complex and demanding process that’s more than an expression of future aspirations for an organization. A business strategy is only successful when you have a plan to implement it. Leaders and managers need to devote time, effort and resources that’ll secure the ongoing success of an organization. In short, effective implementation is critical for creating a successful organizational strategy.

Strategy implementation refers to the execution of an organization’s plans and strategies that helps achieve long-term goals and targets. It helps businesses develop, utilize and amalgamate the overall structure, control systems and culture for better performance and competitive advantage. The structure helps divide tasks and roles to maximize efficiency. An organization’s control system equips employees to focus on performance through feedback. The culture focuses on the values, beliefs and attitudes shared by the members. 

Process Of Strategy Implementation: Steps Involved

The process of strategic implementation comes in various forms and can include a product pivot, improved leadership styles and new vertical focus. Successful strategy implementation and execution involves several steps that are essential in helping an organization innovate, grow and develop its vision. Here are some essential steps in strategy implementation you must consider as a manager.

  1. Define Your Goals

One of the most important steps in strategy implementation is identifying the targets you want to achieve. When you have a clear end goal, it’s easier to create a plan. Always remember to set goals that are realistic, attainable and time-bound. Make sure that you have checks and balances that help you track and measure progress.

  1. Determine Roles And Delegate

Another important aspect of the process of strategy implementation includes building a roadmap and setting expectations among your team. You need the support and efforts of your team to drive your business strategy. It’s important to get everyone on the same page through clear communication and delegate tasks and responsibilities.

  1. Execute And Monitor Performance

One of the most difficult steps of the entire process is putting your plan into action. While it’s crucial to guide and support employees, you should find ways to make yourself available. You should address or challenge any roadblocks that someone may be experiencing at any point in the process of strategy implementation. An effective way to do this is continually checking in and establishing milestones so that your team goals are aligned.

  1. Adjust And Revise

Sometimes even the best laid-out plans may not come to fruition. Moreover, a strategy implementation process is a time-consuming one that may face unforeseen challenges. There will be times when you move away from your original goal because of changing industry demands and expectations. It’s important to have an open mind and be willing to change or readjust plans whenever required.

  1. Get Closure And Review

Once you’ve created your strategy implementation plan, check with your team and department. Make sure that they have everything (necessary resources) to successfully execute the plan. Once the strategy is implemented, ask yourself these questions to evaluate the process:

  • Were we successful in achieving our goal?

  • What steps did we take in achieving our goals?

  • What were the roadblocks that arose during the process?

  • What are the key takeaways from this process?

Issues Of Strategy Implementation

Research suggests that a majority of organizations fail to execute strategy implementation plans. Here are the various issues of strategy implementation you should be looking out for.

  • Friction is inevitable among team members who have been working together for a long period of time. You need to have a strong communication strategy in place that’ll facilitate honesty and transparency. Organize regular team meetings and get everyone on the same page.

  • Once the implementation process begins, employees often struggle to meet the demands. Find the right training options and encourage your team to upskill or reskill themselves. This further prevents too much downtime and strengthens employee skills and expertise.

  • One of the most pressing issues of strategy implementation is the inability to follow through. The plan will take its own time to develop and you need to find ways to check-in and monitor progress.

Harappa’s Executing Solutions course is equipped with powerful frameworks and modules that’ll help you execute strategies effectively. The SANE Response framework will teach you how to navigate crises and respond calmly to situations. The Bifocal Approach will help you focus on both short-term and long-term visions. Manage expectations and impress everyone with smart and powerful solutions! 


Explore topics such as What is Project Management, Effective Strategies Of Operations Management, What Is PERT & How to Create an Action Plan from Harappa Diaries and learn to streamline your work efficiently.

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