Ever attended a meeting where the speaker droned on and on, while the audience doodled or, worse, dozed in their chairs? That’s what we’d call an instance of total audience disconnect. It happens when speakers launch into their presentation or speech without factoring in who is listening to them and why. Don’t let that happen to you.

Whether you are addressing one person, a few people or a large crowd, your job as a speaker is to reach and move your audience. This is only possible if you have worked hard—in advance—to know what your audience likes, dislikes and wants from you. And, equally importantly, have the tools to connect with them with a persuasive, convincing  and compelling story.

Thrive Skills are an essential set of cognitive, social and behavioral skills to enable our learners to continuously succeed, at every stage of their career.

The ability to engage an audience, connect with them and leave a lasting impression defines Audience Connect. Connecting with your audience is more than just the content. It’s about building a relationship. Audience Connect is a critical Thrive Skill for professionals who want to make an impact when giving speeches, delivering presentations or even at a job interview.

In the professional world, ‘how to connect with your audience’ is all about effective communication. Communication is essentially connecting with your audience. Whether it’s a one-on-one meeting with a manager or a peer group, Audience Connect is an essential Thrive Skill. It helps professionals share their story with others. Conflict resolution, problem-solving and team-building are some of the advantages of developing Audience Connect.

Examples of connection with your audience in a professional capacity include giving speeches, brainstorming and delivering presentations. Job roles often require professionals to pitch to clients, present in front of business leaders or run meetings at work. Audience Connect is one such Thrive Skill that equips them with the right mindset, tools and confidence to foster trust-rich relationships.


Communication is key when it comes to connecting with your audience. Refining communication skills, building empathy, listening to others, focusing on nonverbal communication and seeking feedback are some ways to develop Audience Connect.

Harappa programs that focus on Audience Connect as a Thrive Skill are the Powerful Presence Program, Young Talent Bootcamp, Impactful Sales Program, Placement Success Program and Inspiring Faculty Program.

Other Thrive Skills under COMMUNICATE are Presentation Flair, Precise Writing, Being Empathetic, Powerful Storytelling and Influencing Masterfully.

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