Once branding was reserved for businesses. Today, professional success is built on strong personal branding that tells everyone who you are and what you stand for, even without you opening your mouth. Consider the case of Akshay Kumar, who has curated an image for himself as a socially-conscious actor who believes in clean living and patriotic thinking. Films and ads pour into his lap because of that image.  

Creating your own brand helps you stand out in the minds of people as a distinctive individual. You gain credibility and recognition for your skills and expertise, widen your network of connections, and tap into new opportunities. Amazon founder Jeff Bezos says, “Your brand is what people say about you when you’re not in the room.” Here’s your chance to shape what they say.

Thrive Skills are an essential set of cognitive, social and behavioral skills to enable our learners to continuously succeed, at every stage of their career.

While most people tend to think of businesses when they think of brands, all individuals also have their own personal brand. Building your personal brand is about showcasing who you are, what talents you possess and how you are different from other individuals. Personal Brand Building is to maintain your own authenticity and unique qualities.

Creating a brand for yourself is essential to make powerful connections and find new opportunities. When people know who you are and what you are capable of, they will approach you with opportunities that will help you succeed in your professional journey. If you’re looking for a job, having a positive and strategic online presence could make or break your candidacy. This presence is your personal brand.

Building your personal brand is a continuous process that begins by identifying your capabilities and USP. Once you have identified this you can build your brand with the right tools and frameworks.

The Harappa program that focuses on Personal Brand Building as a Thrive Skill is the Powerful Presence Program.

Other Thrive Skills under COMMUNICATE are On-Point Messaging, Meaningful Synthesis, Influencing Masterfully, Cultural Fluency, Impactful Presence, Active Listening, Confident Public-Speaking and Audience Connect.

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