Tell someone to do something, and they may or may not. Persuade them to do it, and you can consider it done.

Persuasive speakers are an irresistible force who choose their words with care and wield them with dexterity. They speak with conviction and passion, and induce others to accept their viewpoint rather than force it down their throat. With logical reasoning and carefully-worded arguments, they get their listeners to buy into new ideas, change their opinions and act as per their wishes.

Speaking well can open doors but speaking persuasively will keep you in the room. Why not join the club?

Thrive Skills are an essential set of cognitive, social and behavioral skills to enable our learners to continuously succeed, at every stage of their career.

Persuasive Conversations or persuasive speaking is the ability of a speaker to convince their audience to believe in their ideas and presentations. The goal of persuasive speaking is to persuade audiences to believe in a certain point of view that the speaker presents. It is the type of speaking that brands use to sell their products and services and is a highly sought-after skill for marketing and sales jobs.

Persuasive speaking is very connected to the audience. The speaker has a limited amount of time to convince their audience to subscribe to their idea, product or service. Persuasive speaking skills are therefore important to help businesses and brands grow. Without the art of persuasive speaking, it is impossible to make a sale or get people to believe in an idea. Persuasive speaking is also important to maintain relationships and get more opportunities to succeed in your professional journey.

Persuasive Conversations stem from a deep knowledge about a subject, coupled with the ability to form a meaningful narrative around the idea or product that a person is trying to sell. Persuasive speaking requires good command over a language and a flair to communicate clearly, precisely and in an engaging manner. Persuasive speaking is a behavioral skill that can be mastered with the right tools and frameworks.

Harappa programs that focus on Persuasive Conversations as a Thrive Skill are the Impactful Sales Program, Powerful Presence Program and Placement Success Program.

Other Thrive Skills under COMMUNICATE are On-Point Messaging, Meaningful Synthesis, Influencing Masterfully, Cultural Fluency, Impactful Presence, Active Listening, Confident Public-Speaking and Audience Connect.

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