Difference Between Forward Integration and Backward Integration
Himali Singh
Every organization aiming to earn revenue provides a product or service that caters to a particular need of the customer….
Strategic Marketing: Definition, Importance And Process
Himali Singh
The channels and practices undertaken to ensure maximum sales while satisfying consumers sum up marketing as a concept. Marketing is…
How To Develop A Marketing Strategy
Himali Singh
Any structure’s lifeline is based on the foundation that it’s built upon. A good foundation ensures that the structure doesn’t…
Types of Marketing Strategies
Himali Singh
Harish M is a marketing manager in a company that produces flour and other ingredients for several well-known breads, cakes…
Innovative Skills At Work
Himali Singh
Rajesh is the CEO of a startup that provides tech support to retail outlets looking to shift their operations online….
Scenario Analysis
Himali Singh
What does it take a business to stay ahead of its competition or survive devastating economic storms? Executives should be…
How To Learn A New Language
Himali Singh
Sara and Noor are colleagues working in a multinational corporation. Both of them are equals in terms of competency, skill…
Venture Capitalist Vs Angel Investor
Himali Singh
Have you ever had a great idea that you were convinced could be transformed into a thriving business? This is…
Classical Theory Of Management
Divya Mathur
The classical theory of management is a type of management theory that believes employees have only two kinds of needs:…
Neoclassical Theory Of Management
Divya Mathur
Neoclassical theory of management is an extended version of the classical management theory. It arose out of the critique of…
Level 5 leadership (Jim Collins)
Divya Mathur
When Darwin E. Smith became the CEO of Kimberly-Clark, the old paper organization’s stock had dropped to 36% behind the…
Modern Teaching Methods
Divya Mathur
Modern teaching methods form a part of a mass educational reform, brought on by the advent of technology and the…